Guns N’ Roses: Appetite for Destruction
Thirty years of Appetite for Destruction, reimagined from the artwork out.
For the album’s 30th anniversary, Universal Music asked Whitecoat Creative Lab for a celebratory animated promo with almost no prescribed creative direction.
As Senior Motion Designer, I developed the story, visual language and animation alongside Maxwell Broughton, building the piece from script and storyboard through 3D, compositing and final animation.
Role
Senior Motion Designer
Created at
Whitecoat Creative Lab
Artist
Guns N’ Roses
Format
Animated Promo
A rougher edge
The visual language came directly from the character of the album artwork.
We reimagined the band as skeletons and built a gritty, overprinted world around them, combining 3D animation with dropped frames, moving textures and heavy post-processing to make the imagery feel less computer-generated and more tactile.
Once that language clicked, it became the rule for the whole piece: fast camera moves, abrupt transitions and a deliberately rough finish that carried the energy of the record.
See it in motion
Project credits
Senior Motion Designer: Max Italiaander at Whitecoat Creative Lab
Created for Universal Music to mark the 30th anniversary of Guns N’ Roses’ Appetite for Destruction.
Concept, writing, design and animation: Max Italiaander and Maxwell Broughton.